| 000 -LEADER |
|---|
| fixed length control field |
00245nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780434923304 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
John Wilmshurst |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1986 |
| Name of publisher, distributor, etc. |
HEINEMANN |
| Place of publication, distribution, etc. |
London |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page |
xiv+267 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REFERENCE |