| 000 -LEADER |
|---|
| fixed length control field |
00293nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120321830 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srinivasan R |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Case studies in marketing: The Indian context |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2002 |
| Name of publisher, distributor, etc. |
PRENTICE HALL OF INDIA |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page |
xiv+270 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BOOKS |