| 000 -LEADER |
|---|
| fixed length control field |
00378nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131716830 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Philip Kotler |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2009 |
| Name of publisher, distributor, etc. |
Pearson/Dorling Kindersely |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page |
xivii+647+... |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kevin Lane Keller |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abraham Koshy |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mithileswar Jha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BOOKS |