| 000 -LEADER |
|---|
| fixed length control field |
00354nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131767160 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management; A South Asian perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page |
xxv+596+I-20 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller Kevin Lane |
| -- |
Abraham Koshy |
| -- |
Mithileshwar Jha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BOOKS |