| 000 -LEADER |
|---|
| fixed length control field |
00423cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332542204 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management: Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Page |
xxix+586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambi M G Parameswaran |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Isaac Jacob |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BOOKS |