000 -LEADER |
fixed length control field |
00294nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332575394 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Philip Kotler |
245 ## - TITLE STATEMENT |
Title |
Framework for Marketing Management |
250 ## - EDITION STATEMENT |
Edition statement |
6 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Noida |
Name of publisher, distributor, etc. |
Pearson |
Date of publication, distribution, etc. |
2021 |
300 ## - PHYSICAL DESCRIPTION |
Page |
344 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kevin Lane Keller |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
BOOKS |