Strategic brand management: Building, Measuring, and Managing Brand Equity
By: Keller, Kevin Lane.
Contributor(s): Ambi M G Parameswaran | Isaac Jacob.
Material type:
BookPublisher: New Delhi Pearson 2015Edition: 4th ed.Description: xxix+586.ISBN: 9789332542204.Subject(s): Brand name products
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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BOOKS
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GENERAL STACK AREA | 658.4012 KEL/S (Browse shelf) | Available | 62817 | ||
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BOOKS
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GENERAL STACK AREA | 658.4012 KEL/S (Browse shelf) | Available | 62818 | ||
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BOOKS
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GENERAL STACK AREA | 658.4012 KEL/S (Browse shelf) | Available | 62819 |
Total holds: 0
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| 658.4012 IRE/S Strategic management | 658.4012 KEL/S Strategic Brand management:Building, Measuring, and Managing brand equity | 658.4012 KEL/S Strategic Brand management:Building, Measuring, and Managing brand equity | 658.4012 KEL/S Strategic brand management: Building, Measuring, and Managing Brand Equity | 658.4012 KEL/S Strategic brand management: Building, Measuring, and Managing Brand Equity | 658.4012 KEL/S Strategic brand management: Building, Measuring, and Managing Brand Equity | 658.4012 SCH/S Strategic management of technological innovation |