Advertising and Promotion : An integrated marketing communications perspective
By: Belch, George E.
Contributor(s): Belch Michael A Keyoor Purani.
Material type:
BookPublisher: New Delhi McGra Hil Education (India) Private Limited 2013Edition: 9.Description: xliii+1016.ISBN: 9781259026850.Subject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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BOOKS
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GENERAL STACK AREA | 658.82 BEL/A (Browse shelf) | Available | 62895 | ||
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BOOKS
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GENERAL STACK AREA | 658.82 BEL/A (Browse shelf) | Available | 62896 |
Total holds: 0
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| 658.8 WIR/S Service Marketing | 658.81 RUS/S Selling: Principles and Practices | 658.82 BEL/A Advertising and Promotion : An integrated marketing communications perspective | 658.82 BEL/A Advertising and Promotion : An integrated marketing communications perspective | 658.83 AAK/M Marketing Research | 658.83 AAK/M Marketing Research | 658.83 KIN/M Marketing Research: An applied approach |