NSS COLLEGE OF ENGINEERING

NSS COLLEGE OF ENGINEERING LIBRARY

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1.
Strategic Brand management:Building, Measuring, and Managing brand equity

by Keller Kevin Lane | Parameswaran M G Isaac Jacob.

Edition: 3Material type: book Book Publisher: New Delhi Pearson 2013Availability: Items available for loan: [Call number: 658.4012 KEL/S] (2).

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2.
Strategic brand management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane | Ambi M G Parameswaran | Isaac Jacob.

Edition: 4th ed.Material type: book Book Publisher: New Delhi Pearson 2015Availability: Items available for loan: [Call number: 658.4012 KEL/S] (3).

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