000 00293nam a2200121Ia 4500
020 _a9788120321830
100 _aSrinivasan R
245 _aCase studies in marketing: The Indian context
250 _a2
260 _c2002
_bPRENTICE HALL OF INDIA
_aNew Delhi
300 _axiv+270
942 _cBK
999 _c28387
_d28387