000 00296nam a2200133Ia 4500
020 _a9971513897
100 _aDavid A Aaker
245 _aMarketing Research
250 _a7
260 _c2004
_bJOHN WILEY & SONS
_aNew York
300 _axvi+751
700 _aKumar V
_aGeorge S Day
942 _cBK
999 _c30478
_d30478