000 00359nam a22001337a 4500
020 _a9788131756898
100 _aKeller Kevin Lane
245 _aStrategic Brand management:Building, Measuring, and Managing brand equity
250 _a3
260 _aNew Delhi
_bPearson
_c2013
300 _axxiii+695
700 _aParameswaran M G
_aIsaac Jacob
942 _cBK
999 _c60039
_d60039