| 000 | 00423cam a2200157 a 4500 | ||
|---|---|---|---|
| 020 | _a9789332542204 | ||
| 100 | 1 | _aKeller, Kevin Lane, | |
| 245 | 1 | 0 | _aStrategic brand management: Building, Measuring, and Managing Brand Equity |
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi _bPearson _c2015 |
||
| 300 | _axxix+586 | ||
| 650 | 0 | _aBrand name products | |
| 700 | _aAmbi M G Parameswaran | ||
| 700 | _aIsaac Jacob | ||
| 942 | _cBK | ||
| 999 |
_c60040 _d60040 |
||