| 000 | 00638pam a2200169 a 4500 | ||
|---|---|---|---|
| 020 | _a9781259026850 | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 | _aAdvertising and Promotion : An integrated marketing communications perspective |
| 250 | _a9 | ||
| 260 |
_aNew Delhi _bMcGra Hil Education (India) Private Limited _c2013 |
||
| 300 | _axliii+1016 | ||
| 650 | 0 | _aAdvertising | |
| 700 |
_aBelch Michael A _aKeyoor Purani |
||
| 942 | _cBK | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 955 | _apc03 to sc00 06-16-92; pc19 to sc00 07-28-92; sb10 (desc) 07-28-92; sb14 07-29-92 (subj.); sb03 to DDC 07-30-92; CIP ver. sc19 02-18-93 | ||
| 999 |
_c60058 _d60058 |
||