000 00380cam a22001574a 4500
020 _a9780070603486
100 1 _aLehmann, Donald R.
245 1 0 _aProduct management
250 _a4th ed.
260 _bMcGraw-Hil
_c2005
300 _axvi+494
650 0 _aProduct management.
700 1 _aWiner, Russell S.
942 _cBK
440 0 _aMcGraw-Hill/Irwin series in marketing
999 _c60067
_d60067